Froot Loops x Kelloggs

THE BRIEF: Celebrate Froot Loops' decades-long connection to Hip-Hop culture, turning the brand's "Follow Your Nose" legacy into something true Hip-Hop fans could actually hear and see. THE EXECUTION: "Follow Your Ears." We partnered with Chicago jeweler Kristopher Kites to hand-craft wearable art inspired by Froot Loops' impact on the genre, then teamed up with local artists across five cities to turn iconic lyrics into murals fans could decode and share on social for a shot at winning the limited-edition jewelry. The campaign was shared nearly 2 billion times.